Prepaid Legal leads can make the difference between a favorable outcome and total loss in your business. But, not all leads are born equal.
Whether you determine to buy leads or generate your own, there are three main "types" or categories that you'll find advantageous in growing your Prepaid Legal business:
1. Prospective customers. These prospects are interested in one of your products or services. If happy, they may be carefully introduced to your business with moderate success. But, they didn't start with an interest in making income, and they're going to need a lot of guidance.
2. Opportunity seekers. These prospects are looking for an opportunity to make money. They may or may not be serious, that's for you to determine. Also, they may or may not have specific interest in network marketing or Pre-Paid Legal Services. Your duty will be to find the serious ones, address their concerns and guide them into your team.
3. Active network marketers. These prospects are already in an opportunity, and seeking leadership in how to be a success. They aren't in Prepaid Legal, but you know two very critical things about them: 1) they like the idea of multi-level marketing, and 2) they've demonstrated it with their wallet by becoming a member of a program.
The most valuable prepaid legal leads are those in the 3rd group: active multi-level marketers.
Why?
Well, as mentioned above, you are sure they have an interest in making cash with network marketing. You won't hear them say, "Is this one of those pyramid schemes?" and other such nonsensical questions. They're past that; they know better.
They also understand the profession better than someone who's never been in network marketing. So, once they sign up to your group and get up to speed, they'll create results much quicker (and with less coaching) than the average person.
Lastly, they likely know other active network marketers: their upline, front line, and even cross-line reps they met at their company event. These are the kind of entrepreneurs you want as a Prepaid Legal Associate in your group.
They're in an opportunity, though, and not necessarily looking to embark upon something new. It's your job to softly, and with utmost care, pique their interest without setting off any alerts.
The best way to do this is to start with an offer that benefits them in their existing business... something not even related to your program. Something generic, like marketing tools or coaching.
Obtain their trust, and demonstrate your value to them by assisting them to move forward with their existing opportunity. Show them that, unlike their existing upline, you are teaching them things that yield results. But make it clear that the only people who get your full focus are the people contributing to your own success.
At that point, becoming a member of your organization will be the next sensible step.
In summary, you can target potential customers, you can go after opportunity seekers, or you can pursue active multi-level marketers. Of the three, active network marketers have the greatest potential to explode your team with the least effort. Focus your energies there, and your income will be transformed.
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